Right at Home boosts online engagement by 150% with new website launch

CMS websites
Data & analytics
Paid media
Content marketing
Website build & upgrade
Digital marketing

Client overview

Right at Home is a provider of in-home care services that focuses on enhancing the quality of life for individuals who need support. Our collaboration with Right at Home highlights our dedication to delivering digital solutions that effectively communicate their mission and foster connections with potential clients.

Since 2020, we have worked together on various projects, leveraging our expertise in website development and digital marketing to create user-friendly online experiences that resonate with families seeking reliable care. In addition, we have empowered their team by delivering workshops aimed at upskilling, particularly in marketing, ensuring they are equipped to maximise their digital presence. This ongoing relationship has enabled us to make significant contributions to their engagement strategies.

The challenge

Right at Home struggled to effectively engage potential clients with an outdated website that did not reflect the quality of their services. The existing site lacked user-friendly navigation and an intuitive design, which limited its ability to communicate the value of their in-home care offerings. Additionally, there was a need to enhance their digital marketing efforts to reach a wider audience and attract families seeking reliable care options.

Recognising these issues, Right at Home sought to create a modern, responsive website that effectively portrays their services while also providing valuable resources for families. The goal was to enhance user engagement, streamline the information flow, and establish a strong online presence that aligns with their commitment to quality care.

“We have been thoroughly impressed with the team and the results they have delivered. The skills and tools the CTI team provided us with have been huge driving factors in engaging our entire franchise network.”

— Heather Wehrle National People and Brand Development Manager , Right at Home

The approach

To address the challenges faced by Right at Home, we focused on creating a modern and engaging digital experience:

User research

We began by conducting user research to understand the needs and preferences of potential clients, which informed our design choices and content strategy.

Website redesign

A complete overhaul of the website was executed, prioritising user-friendly navigation and a responsive design. This ensured that visitors could easily access information about services and resources, improving overall engagement.

SEO and content marketing strategies

We developed and implemented SEO strategies in conjunction with a content marketing plan that highlights Right at Home's services, improves online visibility, and directs targeted traffic to the new site.

Workshops for upskilling

To empower the Right at Home team, we delivered workshops focused on digital marketing skills. This aimed to ensure that their staff were well-equipped to manage and promote the website effectively.

The results

The new digital platform for Right at Home has achieved remarkable success, yielding significant improvements in various areas:
  • The revamped website has markedly enhanced user interactions, demonstrating increased interest in the content.
    150%
    increase in onsite engagement
  • Users are spending more time on the site, indicating that they find the information valuable and engaging.
    30%
    improvement in average session duration
  • There has been a significant rise in conversion rates, reflecting the effectiveness of the user-friendly design and enhanced content.
    50%
    growth in conversion rates
  • Moving from page seven to page one in search rankings, the implementation of SEO strategies has led to a notable boost in organic search rankings and traffic.
    High
    improvement in SEO

Northern Digital Awards winner

Our work with Right at Home won Best Digital Marketing Campaign (Health & Beauty) and Best SEO Campaign. Feedback from users has been overwhelmingly positive, with many expressing appreciation for the improved navigation and easier access to information. Right at Home is now better positioned to connect with families seeking reliable in-home care, reinforcing their commitment to quality and care.

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