Digital Audits

Helping you improve performance across SEO, content, paid media, social and email.

Is your web traffic dropping? Has your social engagement slowed? Perhaps your ad click-through rates aren’t what they used to be - or maybe they never took off? You know something needs to change, but knowing where to focus first is half the battle.

Our audits are designed to quickly uncover what’s working, what’s not, and how to fix it.

More than just performance reports, we deliver tailored recommendations that empower your team with insights and proven frameworks they can implement immediately. Each audit can be customised and scaled to fit your specific business needs, with options for more advanced analysis available.

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What to expect:

→ Practical recommendations, not just diagnostics

→ Fast turnarounds and prioritised action points

→ Transparent pricing with no long-term commitment

→ Audits built to scale, from quick-wins to deep-dives

→ Upskill your team at the same time

Technical SEO

Uncover what's holding back your visibility and get a clear path to long-term organic growth. We examine everything from site speed to structured data.

Enhanced Technical SEO Audit - £850:

  • ndexation & crawling:

    Evaluation of branded rankings, XML sitemaps, robots.txt, and crawl efficiency

  • URL & metadata

    Review of URL structure, title tags, and meta descriptions against best practices

  • Technical elements

    Analysis of redirects, canonical tags, and duplicate content issues

  • Performance:

    Detailed assessment of Core Web Vitals, page speed, and mobile optimisation

  • Link structure:

    Identification of orphaned pages and valuable internal linking opportunities to enhance site navigation

  • Additional factors:

    Comprehensive review of structured data, image optimisation and site security

Perfect when: Your rankings have plateaued, you're planning site changes, or you want to build stronger technical foundations. 

Content Strategy

Find out what pages are working, which ones aren’t and what's missing. Get a fresh, expert perspective on your content through the eyes of your target audience, complete with prioritised recommendations for immediate improvement.

Top-level Content Review - £850:

  • User journey analysis:

    We navigate your site as new users would, documenting the complete content experience from first impression to conversion opportunity

  • Content effectiveness assessment:

    Evaluation of clarity, relevance, and persuasiveness across key pages and content types

  • Strategic gap identification:

    Pinpointing missing content opportunities that could address customer questions or conversion barriers

  • Actionable recommendations:

    A prioritised implementation roadmap Ideal for: Bringing fresh eyes to identify overarching issues within your content library.

Ideal for: Bringing fresh eyes to identify overarching issues within your content library.

Paid Advertising

We'll share a comprehensive performance overview - identifying what's working, what's wasting budget, and what’s the one change you can make that will make the biggest difference.

Choose your focus:

  • Paid Social Audit - £1,125:

    Optimise your social ad strategy, targeting and creative to connect with the right audiences

  • Paid Search Audit - £1,125:

    A platform-specific review of paid search channels covering campaign performance, structure, ad copy, bid strategies and conversion tracking

Perfect for: Brands looking to reduce wasted ad spend, improve conversion rates and increase repeat customers.

Organic Social

Our social media audits have helped businesses double engagement within just 60 days. We'll review your social presence across three platforms to find where your untapped potential lies.

Social Media Essentials Audit - £850:

  • Current activity analysis:

    Deep dive into your posts, metrics and demographics to identify strengths and improvement opportunities

  • Performance assessment:

    Evaluation of how effectively your social media efforts align with your brand's goals and KPIs to ensure strategic alignment

  • Strategic integration review:

    Analysis of social media's role within your broader marketing strategy

  • Platform-specific optimisation:

    Tailored recommendations for each platform's unique audience, algorithm and content requirements

  • Future growth roadmap:

    Actionable strategies and prioritised recommendations for optimising your social media presence and achieving measurable results

Perfect for: Businesses of any size looking to optimise their social media performance and engagement.

Email marketing

Spot hidden issues and missed opportunities to boost your open rates. We’ll assess your performance metrics, segmentation and design to help you create email campaigns people look forward to receiving.

Performance Audit - £850:

  • Performance metric analysis:

    Detailed benchmarking of your open rates, click-throughs and conversion metrics

  • Deliverability health check:

    Technical evaluation of sender reputation, authentication protocols and inbox placement

  • Automation pathway optimisation:

    Strategic review of welcome sequences, abandoned cart journeys and triggered emails

  • Segmentation strategy:

    Analysis of your audience segmentation approach

  • Content & design evaluation

    Assessment of email design, copywriting effectiveness, and call-to-action performance across devices

  • Implementation roadmap:

    Prioritised 90-day action plan focused on quick wins and long-term improvements

Perfect for: Teams looking to increase engagement or bring fresh life to tired email strategies

Trusted by hundreds of leading brands

FAQs

<p>We've designed each option to match specific goals and challenges. Not sure where to start? We always start the audit journey with a free 30 minute consultation where we will talk through your needs and ensure we matchmake you with the right audit.</p>
<p>Absolutely. Many clients benefit from a joined-up approach - like pairing a content audit with technical SEO, or email design with segmentation. We’ll help you build a tailored package based on your needs and budget, and can offer discounts on multi-audit projects.</p>
<p>Most audit recommendations are in your hands within 1-2 weeks. More complex reviews might take slightly longer, but we'll provide a clear timeline upfront and keep you updated throughout the process.</p>
<p>A jargon-free report with clear findings, prioritised recommendations, and next steps. Depending on your audit, you'll also get spreadsheets, visual examples or slide decks you can share with your team.</p>
<p>For most audits, yes - but only what’s necessary. We handle everything securely and guide you through the simple setup process, making it as painless as possible.</p>
<p>Definitely. While our audits stand alone, many clients choose to continue working with us to implement the plan. Whether you need campaign support, content creation, or technical fixes, we can tailor follow-on support to your needs.</p>
<p>Minimal. After a brief kickoff and access setup, we do the heavy lifting and only check in if we need clarification. You'll get a complete walkthrough when we deliver the findings.</p>
<p>Our audits aren't generic templates or overwhelming data dumps. They're practical, tailored insights from experts who understand your challenges. You'll walk away with clarity and a real plan – not just a PDF that gathers dust.</p>
<p><a rel="noopener" href="https://www.ctidigital.com/contact">Get in touch</a><span>&nbsp;or&nbsp;</span><a rel="noopener" href="https://www.ctidigital.com/digital-audits#call">book a call&nbsp;below</a><span>&nbsp;to explore how an audit could help you and your company grow and stand out online.</span></p>