Download now

The GEO Mindset Shift

An introduction to AI search for marketers

What's inside?

We take a balanced view and set out how search and user behaviour is changing, and what marketers should do about it.

  • An overview of the AI search landscape

    We look at how Google's AI Overviews and AI assistants such as ChatGPT are impacting the buying journey and clicks to websites.

  • 5 Mindset shifts for marketers

    How should marketers adapt their strategy and execution? We identify five key shifts for search marketers in a world of AI summaries.

  • Tactical tips

    What can marketers do today to make their contact more visible? We offer some plain-speaking advice.

Burning question about AI SEO? Join our webinar, 16 April

Head of Content Sacha Crowther will be digging into what we know, what isn’t yet clear, which myths need busting; and, crucially, what it all means for your content strategy.

Register now

Want advice on your GEO strategy?

Get your brand and products mentioned and cited across AI search. From LLM-powered answer engines such as ChatGPT to Google’s increasingly prevalent AI Overviews.

  • Evolve your SEO strategy
  • Enhance topical authority
  • Create machine- and human readable content
  • Build your brand/product entity
  • Track AI share of voice
GEO services