Animal welfare charity Blue Cross appoints CTI Digital to lead UX and CRO work

(Photo credit: Martin Phelps for Blue Cross)

CTI Digital, a full-service digital agency, announces its partnership with Blue Cross, a leading UK charity helping sick, injured and homeless pets since 1897.

The partnership will focus on support and optimisation for Blue Cross’ Drupal-based website, improving user experience and performance across its online services, from pet adoption and veterinary treatment to education. This commitment to providing a usable and compelling website for the charity’s supporters ensures Blue Cross will drive maximum value from its outreach and awareness activity.

"We're delighted to work with such a historic charity whose work helps so many thousands of pets and owners every year," says Bethan Cawley, Sales Director at CTI Digital. "With our experience working with third-sector clients on digital experiences, we’re excited to help Blue Cross achieve their goals."

“Our goal is to deliver an audience-focused online experience for supporters and people who use our services,” says Andrew Richardson, Head of Digital Marketing at Blue Cross. “We’re excited to partner with CTI Digital and benefit from their expertise across user experience design, conversion rate optimisation, and AI – so we can continually enhance our website and drive the awareness, engagement, and action we need to help more pets and people.”

This collaboration reinforces CTI Digital's position in the charity space, adding to a portfolio of successful partnerships including Mind, the Royal College of Occupational Therapists, The Donkey Sanctuary and The Wildlife Trusts.

For more information about CTI Digital's services and expertise, contact the team at hello@ctidigital.com.