CTI Digital appoints Vivian Spencer as CTO to lead technology roadmap

CTI Digital, a Manchester-based full-service agency, is pleased to announce the appointment of Vivian Spencer as Chief Technology Officer.

Bringing over 20 years of industry experience, Vivian joins the team to strengthen the agency’s technical operations and support its ambitious growth plans.

Previously, Vivian held senior roles at Pitchfire and Creation Agency, where he developed extensive expertise in building scalable systems and pioneering innovation. At CTI Digital, he will lead on a tech roadmap focused on bridging innovative technologies with strategic business priorities.

Vivian says, “My vision for CTI’s technology direction centres on three pillars: operational excellence, strategic AI integration, and reusable foundations for scalable delivery. I’m focused on building robust systems, implementing strong engineering metrics, enhancing our testing frameworks, and enabling our teams to consistently deliver brilliant work at scale.”

Head of Delivery, Katie Livingstone says, “Vivian’s appointment marks an important step forward for our delivery capability. By bringing technology and delivery closer together, he will help us improve efficiency and reusability, freeing up more time to focus on meaningful customisation and innovation for our clients.”

Vivian’s expertise bolsters CTI Digital’s growing AI capability, with the agency providing strategic consulting and seeing increasing interest in high-growth areas such as GEO and agentic workflows.

CEO Chris Burgess says, “We’re delighted to have Vivian on board to continue our commitment to trailblazing innovation and dependable delivery. As an agency, he’ll help us to build on our use of AI for time-saving and value-add initiatives.”

With Vivian’s appointment, CTI Digital reaffirms its commitment to excellence, innovation and long-term success for its clients.

Reflecting on his new role, Vivian says: “There was a real sense of excitement about where the company is heading. The transparency and energy truly resonated with me, and the opportunity to work with such a talented team made it a clear win-win. I’m really excited to see what we can build together.”

Founded in 2003, CTI Digital employs over 150 specialists across two North West offices and works with clients delivering strategic consultancy, website design and development, and digital marketing.